A Family Business with a Rich History

In 1939, Alois and Rosa Wieser opened the Erica Hotel as a guesthouse with ten rooms. The mother of today's hotel manager, Alois Brunner, took over the pension from her parents. In the early years, this was mainly a destination for summer tourists. Winter tourism began to flourish only when the first ski lift was built: by 1960, the Erica Hotel had expanded to comprise 14 modern rooms plus some common rooms. As Deutschofen gained in importance as a holiday destination and after the rebuilding of the Latemar ski area, more guests began coming to the Erica Hotel and demand spiked. Luis Brunner, who was then 25 years old and who continues to run the hotel today, tore down the old building and built a modern 3-star facility with 24 exclusive rooms, an indoor pool, and sauna in 1980. Erica transformed into an elegant hotel, where guests could find peace and relaxation. The most recent hotel renovation was in 2000: the structure was transformed into a 4-star oasis of wellness with 37 luxurious rooms and a spa area that leaves no wish unfulfilled. The welfare of our guests is our top priority; we also emphasise personal service and a family atmosphere.

At our family-run hotel, the wellbeing of guests is our primary concern. This traditional hotel opened in 1939, and much has happened since then: We have adapted the hotel over the decades, attuning our service to the needs and desires of our guests. Today, we are a modern company that values personalised service and yet is also focussed on the preservation of local traditions. Come to the Erica Hotel in Deutschofen and experience the hospitality for which South Tyrol is so well known. We look forward to welcoming you in person!